This everything BBQ rub goes on, you guessed it, everything. With brown sugar, garlic, onion, paprika, mustard, chili, and cayenne, it’s smoky, sweet, and has a hint of spice! This seasoning takes just 5 minutes to mix up and goes on everything from chicken and pork to burgers and steak. It’s the best seasoning to have on hand for BBQs & casual dinner parties!

A jar of BBQ rub on a pink counter next to a spoon, brown and white bowl, and wood cutting board with steaks on top.

Don’t mind me, I’m just currently doing cartwheels because it’s finally BBQ season and I’ve pretty much exclusively been cooking outside lately. I mean, why would I turn on the oven when I can just pop a beer and grill instead?

And with grilling comes, arguably, one of the most important aspects of the matter – seasoning. I know that some purists will say to let the natural flavor of the meat come through. But as a culinary school graduate, I never skip seasoning meat. Even when I’m cooking a really great cut of steak, like reverse sear filet mignon, I at least add salt and pepper. But with dry rub specifically, it’s important to add it before cooking so that the flavors get deep into the meat.

And while I absolutely love my tri-tip dry rub, what I really wanted this summer was a one-size-fits-all seasoning for anything I’m cooking up. After many tests, I’m happy to say that this rub fits the bill! I’ve sprinkled it on chicken, pork, steak, veggies, and everything in-between. And I’m not kidding, every time I’ve used it for BBQs or family dinners, someone has asked me for the recipe.

The ingredients you’ll need

Brown and white bowls of spices, brown sugar, salt, and pepper on a pink counter.

The base of this rub is brown sugar which helps the rub stick to the meat and caramelizes the outside for that gorgeous crust. You can use either light or dark brown sugar. If you like a deeper molasses flavor, use dark! You’ll also need garlic powder, onion powder, paprika (sweet, smoked, hot, whatever), ground mustard, chili powder, cayenne, Morton’s Kosher salt, and freshly-ground black pepper.

How to make the rub

A white bowl of spices on a pink counter next to empty white and brown bowls.
Mix the brown sugar, garlic powder, onion powder, paprika, ground mustard, chili powder, cayenne, salt, and pepper in a small bowl.
A white bowl of spice mix with a silver spoon on a pink counter next to white and brown bowls.
Use a whisk to mix everything together really well. Then, carefully pour the spice mix into a jar or airtight container for later.

The brown sugar will clump up a bit while you’re mixing the seasoning together. Just use the tines of the fork to gently break the clumps apart!

Salt-free

If you want more control over the saltiness of the rub, feel free to leave the salt out! I honestly think that this recipe has just the right amount of salt and I rarely need to add more. But if you’re planning on using savory sauces on the meat after cooking, you might want to add salt right to the meat instead of the rub.

A jar of BBQ seasoning on a pink counter next to a spoon and white and brown bowl of seasoning and a wood board with steaks on top.

How to apply dry rub

This is the method that I like to use when I’m adding dry rub to meat. Just keep in mind that these steps are fairly general. Depending on the recipe you’re following, the instructions may vary a bit!

  1. Remove the meat from the fridge and let it sit for 20-30 minutes.
  2. Then, dry the meat all over with paper towels. Trust me, you don’t want extra moisture or it will mix with the brown sugar and form clumps of spices instead of a crust.
  3. Place the meat on a large cutting board or sheet pan. Then, starting on one side, sprinkle a generous amount of rub on the meat. Use clean hands to ‘massage’ the rub into the meat. Repeat on every side.

Marinating

In culinary school, they teach you to season meat well before cooking it to get the best flavor – sometimes up to a couple of days. But honestly, I’ve found that this totally depends on what you’re cooking.

Chicken and lamb can be marinated for up to 24 hours. For steak/beef, you can season it the night before for a more flavorful, aged flavor or right before if you want it to taste more beef-forward. Pork and seafood dry out if they’re seasoned too far in advance, so I recommend rubbing it right before cooking.

A white bowl of BBQ rub with a silver spoon on a pink counter next to white and brown bowls.

The right way to store leftovers

If you have leftovers, pour them into a jar or airtight container. Place the rub in the pantry or a cupboard. It will last up to 6 months but I think it tastes better if it’s used within 2 months! It’s also important to keep the BBQ seasoning in a cool, dry place. If the rub gets too warm, the sugar will get sticky and clump together.

Yield & batching

This recipe makes roughly 3/4 cup of dry rub, give or take a few teaspoons. But it’s so easy to halve, double, or even triple if you want to make a big batch! Just make sure to store it properly and use it within 6 months so it doesn’t lose its flavor.

Since this rub is shelf-stable, I love making it as a gift for friends and family! Just store it in some cute jars and add a label if you feel like it. It’s a great gift for holidays or a “goodie bag” after a BBQ party.

A jar of BBQ dry rub on a pink counter next to a spoon, brown bowl of rub, and wood board with steaks.

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5 from 1 vote

The Best Everything BBQ Rub

Yield: 0.75 cup
Prep Time: 5 minutes
Cook Time: 0 minutes
Total Time: 5 minutes
This everything BBQ rub goes on, you guessed it, everything. With brown sugar, garlic, onion, paprika, mustard, chili, and cayenne, it's smoky, sweet, and has a hint of spice! This seasoning takes just 5 minutes to mix up and goes on everything from chicken and pork to burgers and steak. It's the best seasoning to have on hand for BBQs & casual dinner parties!

Ingredients

  • 1/4 cup packed brown sugar (50 grams)
  • 2 Tablespoons garlic powder (18 grams)
  • 2 Tablespoons onion powder (18 grams)
  • 4 teaspoons sweet paprika (8 grams)
  • 1 Tablespoon ground mustard (6 grams)
  • 2 teaspoons chili powder (4 grams)
  • 1/2 teaspoon cayenne (or to taste)
  • 2 Tablespoons Kosher salt (28 grams)
  • 2 teaspoons freshly-ground black pepper

Equipment

  • Large jar (or airtight container)
  • Whisk

Instructions 

  • In a small bowl, combine the brown sugar, garlic powder, onion powder, sweet paprika, ground mustard, chili powder, cayenne, Kosher salt, and black pepper. Whisk to combine. If the brown sugar has large clumps, use the tines of a fork to break them apart.
  • Pour the dry rub into a jar or airtight container. Store in the pantry or cupboard for up to 6 months.

Notes

Use fresh spices whenever possible. Spices lose their flavor over time, so if you’ve had a bottle of paprika sitting in the back of your cabinet since 1997, it’s time to replace it.
Feel free to replace the spices with some of your favorites! This mix is lovely with cumin, smoked paprika, rosemary, and more.
As a general rule, use 1-2 Tablespoons of rub for every pound of meat. You want the outside of the meat to have a heavy crust.
Use your fingers to ‘massage’ the rub into the meat. This will help the flavor reach the center!
Cuisine: American
Course: Spices
Serving: 1Tablespoon, Calories: 35kcal, Carbohydrates: 7.7g, Protein: 0.8g, Fat: 0.5g, Sodium: 247mg, Potassium: 69mg, Fiber: 0.9g, Sugar: 5.4g, Calcium: 18mg, Iron: 1mg
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